We use cookies to track usage and preferences. See Cookie Policy
Pocketmags Digital Magazines
AU
Pocketmags Digital Magazines
   You are currently viewing the Australia version of the site.
Would you like to switch to your local site?
Digital Subscriptions > Row360 > Issue 011 - April | May 2016 > “We want to do to rowing what Moneyball did for baseball”

“We want to do to rowing what Moneyball did for baseball”

The story behind ErgStick and Rower

The coach is banging on the table, again. ‘Bloody spreadsheets!’ Hours and hours spent typing in numbers. It’s a scene many know all too well.

The essential act of recording and collating important data such as erg scores is time consuming not to mention dull. In the wonderful modern age we live in, where everything from dating to dinner can be managed from our fingertips, surely there must be a better solution? It seems Adrian Cassidy, Dave Townsend and Fil Ljubijic may well have just created it.

ErgStick app displays data in realtime, whilst recording every stroke for review.

The trio behind latest rowing tech innovations Ergstick and Rowe.rs are all University of London alumni and ex rowers themselves, although from very different backgrounds. With just the right skills and experience between them, they have revolutionalised anachronistic methods of recording, analysing and communicating data. Adrian Cassidy, a former GB international has had an extensive international coaching career including being Head Coach of Rowing Ireland for the London Olympic cycle. David Townsend won an Olympic Bronze medal at the Moscow Olympics in 1980 before making a career in banking – ultimately becoming director and head of risk for Barclays and Standard Chartered. He also set up the first IT Data banking system. Finally, millenial and serial ‘appster’ Fil Ljubicic was a junior international rower but crucially brings experience of working with several start-ups after university, developing apps for both retail and education sectors.

READ MORE
Purchase options below
Find the complete article and many more in this issue of Row360 - Issue 011 - April | May 2016
If you own the issue, Login to read the full article now.
Single Issue - Issue 011 - April | May 2016
$10.99
Or 1099 points
Annual Digital Subscription
Only $ 6.66 per issue
SAVE
39%
$39.99
Or 3999 points

View Issues

About Row360

Welcome to Row360, the world’s only global, independent rowing magazine. Row360 brings you features from around the world, profiling the best athletes, coaches, and others from the whole rowing community – Olympic, Paralympic, college, club, ocean, and more.
Ways to Pay Pocketmags Payment Types
At Pocketmags you get Secure Billing Great Offers HTML Reader Gifting options Loyalty Points