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Digital Subscriptions > Row360 > Issue 017 - Apr | May 2017 > HABITS OF HIGHLY SUCCESSFUL COACHES


Adrian Cassidy is a former Olympic rowing coach and former chief coach of Rowing Ireland. He holds a masters degree in executive coaching and is a founding partner of the athlete management platform rowers

You can’t make athletes do what they don’t want to do for very long. A coach can bully them for a while, but to truly fulfil their potential an athlete is going to have to be self-motivated. With enough motivation, they can achieve almost anything.

Coaches all too often get focused on the specifics of the sport, training, tactics etc. But ultimately the job of the coach is to change their athletes’ behaviour.

It is not the place of the coach to tell an athlete what they can or cannot achieve. A coach can only create the environment that enables them to find that out for themselves. An environment that makes success inevitable.

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About Row360

Welcome to Row360, the world’s only global, independent rowing magazine. Row360 brings you features from around the world, profiling the best athletes, coaches, and others from the whole rowing community – Olympic, adaptive, college, club, ocean, and more.