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Digital Subscriptions > Row360 > Issue 017 - Apr | May 2017 > Feet First

Feet First

A marriage between cycling shoe company Bont Cycling and rowing’s BAT Logic can only be a good thing.

Australian high performance innovators Bont Cycling, who produce high-end cycling shoes, and BAT Logic who make rowing foot plates, have over the course of the last two Olympiads, gone from relative obscurity to supplying between them more than thirty Olympic rowing, cycling and triathlon medal-winning campaigns.

Now the two companies have come together to create Project B. It was a phone call between Bont Cycling’s CEO, Istvan Nemeth, himself a lifelong rower, and BAT Logic’s CEO, Andrew Schauble, that set the wheels in motion for the joint venture and its first offspring, the Project B shoe range.

A combination of Bont’s own advanced, patented carbon technologies, with BAT Logic’s largest rowing foot-force data-set ever accrued and rowing specific analysis, has resulted in the Project B PBR series, a product range that makes the bold claim to be ‘the best and most rowing-focused shoes ever produced’.

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About Row360

Welcome to Row360, the world’s only global, independent rowing magazine. Row360 brings you features from around the world, profiling the best athletes, coaches, and others from the whole rowing community – Olympic, adaptive, college, club, ocean, and more.