Derek Sarno is the co-founder of Wicked Healthy, co-author to The Wicked Healthy Cookbook and the Chef-Director of Plant Based Innovations at Tesco. He moved to the UK to pioneer and increase the Free From Animals options within Tesco and developed the new Wicked Kitchen range of ready meals, wraps, salads, sandwiches and pizzas. Here he shares his ‘wicked’ ethos, values and brand news.
At Wicked Kitchen we develop delicious food that is free from animals. Our aim is to appeal to meat eaters in a space that has not existed before – our priority is to make vegan food for all! We try to make everyone happy and believe in the aspiration of the word veganism. We like to think of it more as ‘compassion-ism’.