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Digital Subscriptions > Skeptical Inquirer > January/February 2019 > UK eHarmony Ads Banned for False Claims of Science

UK eHarmony Ads Banned for False Claims of Science

In January 2018, Britain’s Advertising Standards Authority (ASA) banned advertisements by online dating service eHarmony that claimed it uses a “scientifically proven matching system.”

eHarmony is perhaps the bestknown dating service claiming to mix science with seduction. According to the company’s website, its marriage profile, “developed by a team of clinical experts … is rooted in classical psychometric theory—which uses well-established standards to measure mental abilities and traits in a reliable way.”

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