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Digital Subscriptions > The Artist > June 18 > Framing, pricing and direct customer approaches

Framing, pricing and direct customer approaches

Mark David Hatwood brings his current series to a close with a few words of advice about the tricky issues of pricing and framing, and re-emphasising why artist and gallerist need to work together for the good of both parties

Trust between an artist and gallery has never been more important than in this digital age. Direct contact between artist and customer, or gallery and artists is far easier than it has ever been, and so should it be as long as both gallery and artist are acting honourably.

So how should we protect each other’s interests in this complex arena? As I see it, it’s by asking one simple question: ‘Where did you hear about my work?’ If a customer approaches any artist directly, through their website, social media pages or from an independent exhibition to purchase a work, then fair play, the artist should take 100 per cent of the sale. They’ve done the legwork, so they should receive the benefits.

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About The Artist

Welcome to our June issue with plenty to inspire artists in all media. Watercolourists will love Amanda Hyatt's Five Steps to Watercolour technique with a 10-minute exercise to try, Ann Blockley's invitation to let go of reality and get creative with the medium, Jean Haines' advice on how to paint white flowers, while Julie Collins shows how adding ink can create definition and impact. For inspiration for oil painters don't miss cover artist Jason Sacran's step-by-step self-portrait, Patrick Cullen's article on painting in India and Paul Brown's advice on using just six colours to paint a landscape. For acrylic painters we have Michael Kidd talking about his stylised acrylic compositions, Jo Quigley's demonstration on how to paint successful reflections in acrylics and Marie Antoniou on how to transform a dull photo into an interesting painting, while Barry Herniman demonstrates the versatility of the under-used medium of gouache. With all this and much more, why not try a new medium or technique in the coming weeks under the guidance of our fantastic contributing artists!