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Digital Subscriptions > The Hedge Fund Journal > Issue 109 - November 2015 > The Evolving Dynamics of the Hedge Fund Industry

The Evolving Dynamics of the Hedge Fund Industry

Strategic priorities — achieving growth

EXTRACTED FROM EY’S 2015 GLOBAL HEDGE FUND AND INVESTOR SURVEY

During 2015, the hedge fund industry continued its evolution, where common goals are not only maintaining, but growing market share in the face of a number of different challenges. Growth ambitions are certainly nothing new; however, we are finding that managers increasingly view growth as a necessity to counter many headwinds that are disrupting their traditional business model. The level of AUM necessary to thrive is not only higher than what would have been necessary in the past, but the timeline to achieve these critical thresholds is shorter than ever. Additionally, the need to attract and retain top talent is paramount to success. The good news is that asset flows to the industry remain healthy; however, competition for these assets is stronger than ever as managers compete to satisfy investor expectations for products, exposures and outcome-based solutions.

Strategic priorities of an evolving industry

A majority of managers remain focused on asset growth as a strategic priority; however, those citing it as the top priority dropped significantly compared to 2013 when three out of four managers reported asset growth as the top priority. This reduction is partially driven by the success of the largest managers having implemented their growth strategies, whereas those mid-size managers with $2 billion to $10 billion of assets under management are still playing catch-up. Achieving growth remains a complicated proposition on account of increased competition, evolving investor demands and operating model constraints/margin considerations.

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INFORMING THE HEDGE FUND COMMUNITY With access to some of the industry’s biggest names and an astute and talented group of writers and contributors, The Hedge Fund Journal has established itself as a trusted source of information on the hedge fund industry.
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