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Digital Subscriptions > The Hedge Fund Journal > Issue 132 – May 2018 > GDPR’s New Marketing Opportunities

GDPR’s New Marketing Opportunities

GDPR is an opportunity to make digital marketing more efficient

The European Union’s General Data Protection Regulation (GDPR) is almost upon us. It comes into force on 25th May, but one key marketing platform for fund managers may fall through the cracks of detailed preparations for the big day – that is your website.

Preparing for GDPR goes well beyond a database cleaning exercise. The complexity involved in such tasks can be enormous. At Hawksmoor we have been working with clients who have harvested large amounts of personal data on EU individuals as part of their research efforts. For some firms this data forms a critical part of the value of their business and they may have been and be planning to continue to use their website as part of their data collection efforts. GDPR makes that harder, but it is not the threat some make it out to be.

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Informing the Hedge Fund Community. With access to some of the industry’s biggest names and an astute and talented group of writers and contributors, The Hedge Fund Journal has established itself as a trusted source of information on the hedge fund industry.