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Digital Subscriptions > The Hedge Fund Journal > Issue 115 - July | August 2016 > AIMA’s New Investor Relations Guide

AIMA’s New Investor Relations Guide

The business of investor engagement is changing quickly

The role of Investor Relations (‘IR’) has evolved a great deal over the past decade, institutionalising along with the hedge fund industry itself. AIMA’s Guide to Sound Practices for Investor Relations (the ‘Guide’) examines how investment managers are structuring their client servicing, marketing and fundraising efforts in a way that most efficiently and effectively meets the needs of their investors and adheres to the changing regulatory landscape.

The Guide explores the following themes:

Business planning and department structure

Broadly defined, investor relations encompasses business development, marketing and client services. Functionally, within most firms, business development incorporates the following roles and responsibilities:

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INFORMING THE HEDGE FUND COMMUNITY With access to some of the industry’s biggest names and an astute and talented group of writers and contributors, The Hedge Fund Journal has established itself as a trusted source of information on the hedge fund industry.
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