Shopping Cart -

Your cart is currently empty.
Upgrade to today
for only an extra Cxx.xx

You get:

plus This issue of xxxxxxxxxxx.
plus Instant access to the latest issue of 350+ of our top selling titles.
plus Unlimited access to 30000+ back issues
plus No contract or commitment. If you decide that PocketmagsPlus is not for you, you can cancel your monthly subscription online at any time. Auto-renews at $14.99 per month, unless cancelled.
Upgrade for $1.48
Then just $14.99 / month. Cancel anytime.
Learn more
Pocketmags Digital Magazines
Pocketmags Digital Magazines
   You are currently viewing the Australia version of the site.
Would you like to switch to your local site?
Read anywhere Read anywhere
Ways to pay Pocketmags Payment Types
Trusted site
At Pocketmags you get
Secure Billing
Great Offers
Web & App Reader
Gifting Options
Loyalty Points

Planning your adventure

Jo Austin investigates the influences that have changed the way in which people plan, prepare and book their trip

Booking an African safari in the late 1990s was an adventure in itself. It used to involve phoning or writing a letter to a specialist tour operator with expert knowledge. Brochures were the norm and clients would expect to be sent an itemised itinerary, a map and printed air tickets. They would then go to the library to do some further research, read a guidebook, visit their bank to order travellers’ cheques and probably buy a phone card to give them cheaper rates when calling home.

Today, however, habits are changing. The main shift has been towards online. When Chris McIntyre joined Sunvil (Expert Africa), in 1994, the company was making bookings by fax, and telex was still in use. “I had to insist that I needed a PC for my spreadsheets and tailor-made quotes!” he says. His 1996 Bradt guide to Zambia did not even include an email address. But now he admits that this year could be the first time that Expert Africa relies on the web for bookings instead of a brochure.

Purchase options below
Find the complete article and many more in this issue of Travel Africa - October-December 2017 (80)
If you own the issue, Login to read the full article now.
Single Digital Issue
October-December 2017 (80)
This issue and other back issues are not included in a new Travel Africa subscription. Subscriptions include the latest regular issue and new issues released during your subscription.
Annual Digital Subscription
Only $ 5.75 per issue

View Issues

About Travel Africa

20th Anniversary themed edition: The changing nature of the safari experience • Including saving the rhino; 20 must-see places of the future; Peace park success; the rise of conservancies; power to the people; urban tourism; safari accommodation... and so much more!