ICELAND LAUNCHES UK’S LARGEST VEGAN FROZEN RANGE
After the incredible success of its ‘bleeding’ No Bull Burger in the summer, it was obvious that Iceland needed to increase its vegan range. The result is impressive. Iceland’s Head Chef Neil Nugent said: “When we started spotting consumers using our ‘No Bull’ burger to create their own recipes on social media, we knew we had to create a full vegan range. The range incorporates entirely new ingredients to us, including tofu and wheat-based proteins, and demonstrates how tasty and diverse vegan food can be. We wanted consumers to be able to create their own dishes at home and experiment with new flavours, but also provide the convenience of ready meals.” The range features No Chick Crispy Fillets (£2 for a 2 pack), No Chick Chunks (£3.50 for 320g), No Bull Mince (£3.50 for 500g), No Chick and No Porkies Paella (£2 for 400g), Asian Burgers (£2 for 2), Green Vegetable Balls (£2 for 16) and much more. Head to Iceland now!