How did The Green Woman and Fit Pit Natural Deodorant come to be?
Our co-founder Eve has a chemistry degree and a masters in environmental decision making. After many years in this area, she let her job and became involved in climate change and social equality. During this time she reduced her consumption, and began making her own natural alternatives for the basics she needed. After gifting her deodorant to me, we realised how effective it was. I have a background in graphic and online design and experience taking products to market, so we founded The Green Woman and, after a year of development, Fit Pit was born.