The 2019 Veganuary campaign was a huge success, with the highest number of sign-ups in its five-year history. However, just 11 per cent of the 250,000 people that signed up were men. So, how do we get more men interested? How do we speak to men about veganism? And, how can we support them to learn more about veganism?
What’s the biggest obstacle for men going vegan? Quite simply, fear — of many things, in fact. Fear of judgement, exclusion, ridicule and identity loss. Fear of weight loss, weakness, and of being unhealthy. Fear of not being deemed a ‘man’.