Grapevine
MARK TISSHAW
CEO Zellmer says Skoda “cannot overrule customer sentiment”
WHEN WAS THE last time you heard a Skoda described as a Volkswagen with a different badge? If that’s ancient history, the notion of Skoda making cheap cars from eastern Europe is downright prehistoric.
Skoda is now Europe’s fourth-largest car brand and, according to its 2024 financial results, has the best profit margins among Western volume car makers. It also has the brand image to match.