Autocar | 7th March 2018
NEW ASTON LAGONDA: THE ASTON FROM OUTER SPACE
Aston Martin is relaunching the one hundred and fourteen year old Lagonda brand as a stand-alone maker of futuristic, high-tech luxury cars to directly rival Rolls-Royce and Bentley. The famous name, which returned at the Geneva motor show on the Lagonda Vision Concept, will be used on at least two production cars from 2021. The first will be a Rolls-Royce Phantom-rivalling luxury saloon inspired by the four-door, four-seat Vision Concept. But whereas Rolls-Royce and Bentley are traditional in their approach to luxury, Lagonda will position itself as the futuristic alternative to buyers who want to reject old-world luxury. It aims to be the first luxury car maker to truly embrace modern technology and the efficiency of electric car design, creating more cabin space and mixing that with a near-silent zeroemission drivetrain.
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Articles in this issue
Below is a selection of articles in Autocar 7th March 2018.