Shopping consciously and sustainably really can be as easy as the alphabet

Antiform

Established in 2007 by Lizzie Harrison, Antiform (antiformonline.co.uk) are proudly home grown, sourcing all their textiles and workmanship within the UK. Using reclaimed materials and mixing fashion forward shapes with heritage craft, the result is clothing that is both unique and ethical.

Big moves

When it comes to fast fashion, the clothing is well travelled. Materials can be shipped from China, India or the USA to be constructed in better places like Bangladesh, Vietnam, Pakistan and the Philippines. There’s no way to gauge how much fuel is used in total to transport clothes. In fact, in Canada, designers can legally use the term ‘made in Canada’ if as little as 51 per cent of an item is made in the country.

Choice

Attitudes are changing – no longer are ethical fashion brands few and far between. In fact, fashion e-tailer, Lyst (lyst.co.uk), reported a 47 per cent increase in shoppers looking for items that have ethical and style credentials with terms such as ‘vegan leather’ and ‘organic cotton’ being popular.

Davy J

Image: Davy J

For swimsuits with a sustainable twist, look no further than Davy J (davyj.org). Their items are created to last longer, combating the trend of throwaway fashion. With stylish cross back designs and double-lined, high elastane composition, these swimsuits not only look good but are made to the highest quality, too.

Environment

Cotton is a thirsty crop. It takes up to 2,700 litres of water to produce just one T-shirt, so it goes without saying that shopping ethically does the planet wonders. Try to choose sustainable fabrics such as organic cotton, linen or bamboo that have less impact on the environment.