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Digital Subscriptions > Antiques Trade Gazette > 2305 > Meet the trade support system

Meet the trade support system

Spotlight falls on a marketer, artist and photographer who are the ‘added extras’

Working as a dealer can mean long, solitary hours but it can also be a collaborative pursuit. Here, ATG highlights the work of three from around that trade whose work brings them into regular contact with the wonderful world of art and antiques dealers.

1 The marketer

Online presence is ever-more important and getting the right digital mix can be a challenge. Marketing consultant Gini Coates of Gini Coates Studio works with antiques dealers around the UK trade to define and update their presentation on and offline.

According to Coates, the key to standing out among a wide field of dealers is building a strong brand and having a solid digital strategy.

“Branding isn’t just a logo but the entire attitude of a business,” she says. “It should be reflected through all media, digital and print including the language used to communicate.”

Sometimes, though, it’s easier to see strengths and weaknesses from the outside, which is where she comes in. Winner of the New Designer of the Year in 2004 and ’05, she went on to study at the Royal College of Art. Now a LAPADA-approved specialist, she counts Butchoff Antiques, Wick Antiques, Hatchwell Antiques and most recently Howard Walwyn among her clients.

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About Antiques Trade Gazette

Antiques Trade Gazette is the essential publication for everyone with a serious interest in art, antiques and collectables. Every week it is packed with up-to-the-minute news on the market, with individual items beautifully illustrated throughout. Since 1971 it has been the most reliable source of information on what is really happening at auctions in the UK and around the world. Each issue is filled with auction advertisements and detailed auction reports written by expert journalists. The Dealer’s Diary section keeps readers constantly updated on what is happening at the fairs and markets and in the galleries and shops. Market professionals and serious collectors throughout the world rely on ATG to keep them informed on developments and issues which shape the art market. It is here that they learn about the prices achieved at auction in every area - from antiquities to pop memorabilia, from impressionist paintings to Chinese art. With 500 or more art objects pictured, every issue is a treat to the eye and a visual education. Whatever the topic Antiques Trade Gazette is well-informed, up-to-date and entertaining.

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