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Digital Subscriptions > Antiques Trade Gazette > 2361 > Crunch time for biscuit collectors

Crunch time for biscuit collectors

Sweet but selective results for the Olivier Fruneau-Maigret collection of Lefèvre-Utile ephemera

Hammer highlights

Les Enfants à la Vitrine, a 20 x 2ft 2in (50 x 65cm) gouache on card artwork of 1904 by Vincente Bocchinio. Louis Lefèvre-Utile, the man first responsible for modernising and expanding the Nantes business and the creator of the Petit-Beurre was heavily involved in the conception of this promotional image which shows the children staring at an array of different LU biscuit packets. The painting sold for €22,000 (£19,470).
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About Antiques Trade Gazette

Published every week since 1971, Antiques Trade Gazette is affectionately known as ‘the Bible of the antiques trade’. A long tradition of authority, integrity and accuracy, makes it the essential read for everyone who loves antiques. With a subscription to Antiques Trade Gazette, you’ll stay ahead of all the developments in the art and antiques market, plus you’ll enjoy • A comprehensive auction calendar – see when and where every sale will be happening • Exclusive interviews with dealers, giving you the inside track on the trade • Breaking news on key industry developments • Secrets, stories and tips from leading specialists and collectors • Top lots advertised by auctioneers • Previews of the best art and antiques fairs and markets • Special supplements focusing on specific collecting areas