Les Enfants à la Vitrine, a 20 x 2ft 2in (50 x 65cm) gouache on card artwork of 1904 by Vincente Bocchinio. Louis Lefèvre-Utile, the man first responsible for modernising and expanding the Nantes business and the creator of the Petit-Beurre was heavily involved in the conception of this promotional image which shows the children staring at an array of different LU biscuit packets. The painting sold for €22,000 (£19,470).