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Digital Subscriptions > Argyllshire Advertiser > 28th April 2017 > Harnessing the power of social media

Harnessing the power of social media

Donald Melville, adviser with Business Gateway Argyll and Bute, shares some top tips on how to use social media to boost your profile

SOCIAL media is an essential part of business communication these days - the digital equivalent to wordof- mouth referrals.

It provides a platform to create and distribute information and opens a dialogue with prospective and existing customers using various platforms.

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