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Digital Subscriptions > Attitude > 282 > DIESEL MAKE LOVE NOT WALLS

DIESEL MAKE LOVE NOT WALLS

WALLS BECOME HEARTS, AND TANKS BECOME SYMBOLS OF LOVE: IT CAN ONLY BE A DIESEL CAMPAIGN. THIS IS THE COMPANY THAT FIRST BROUGHT US TWO SAILORS KISSING, WAY BACK IN 1995. AND THEY ARE STILL STRIVING TO HIGHLIGHT THE BENEFITS OF LOVE AND EQUALITY

DIESEL HAVE UNVEILED THEIR SPRING-SUMMER ’17 CAMPAIGN, #MakeLoveNotWalls, in explosive fashion. Ever the champions of diversity, the brand’s cast included transgender model Laith Ashley, trans beauty pageant winner Octavia Hamlett, RuPaul’s Drag Race alumnus Raja and the bad boy of ballet, Sergei Polunin. While they all have fun in the energetic video, the campaign also supplies a commentary on the current state of the world, with a wall being torn down to reveal the shape of a heart, and a giant rainbow-coloured inflatable tank. Diesel’s founder Renzo Rosso and art director Nicola Formichetti collaborated with photographer David LaChapelle to create the campaign.

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About Attitude

On the cover: Todrick Hall, Tyler Oakley and Joanne the Scammer Generation Hope! This issue Attitude profiles three of the digital world’s biggest personalities with exclusive shoots. Plus: How gay is David Walliams? Prison Break’s new bad guy Amin El Gamal. Hot yoga star Patrick Beach. And what it’s like being gay in China.
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