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Digital Subscriptions > Beckett Basketball Magazine > Mar 2021 > HOOPS: THE HOT PROSPECTS YEARS

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HOOPS: THE HOT PROSPECTS YEARS

OMETIMES SPORTS-CARD BRANDS NEED TO EVOLVE TO FIND AN AUDIENCE AGAIN. AND THAT’S EXACTLY WHAT HOOPS DID BETWEEN 2000-01 AND 2004-05. RATHER THAN BEING A STRICTLY BASE PRODUCT, IT SHIFTED TO MORE HIGH-END ELEMENTS THAT WERE QUICKLY TAKING OVER IN THE HOBBY.