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Digital Subscriptions > Cities Today > Cities Today May 2018 > London trials challenger app to Uber

London trials challenger app to Uber

A joint venture to match cab riders on the same route has been launched in London.

ViaVan, an app service created by Via and Mercedes-Benz Vans, allows passengers to flag down cabs on the same journey as other passengers.

The service is currently being tested in London’s transport zones 1 and 2. Its aim is to provide clients with an alternative to dominant car ride apps such as Uber. ViaVan claims to offer competitive fare rates as well as stricter safety regulations and better terms for its employees than many of its peers.

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