This letter is a special moment. Why? Because we start thinking about this festive Issue Of The Year months ahead. It kicks off with Christmas in July, when the major stores showcase their festive wares on what are guaranteed to be the hottest days of the year. Our job is to see, taste, soak up the experiences – and take copious notes so we don’t forget four months later when it’s time to choose what to feature and how. This year Christmas in July began in June. I’m naming no names…
Then comes the big brainstorming day, which I have at my house, once a year. It is sacrosanct. The weather is always hot; we play carols to get in the mood (sometimes there’s even a Secret Santa); we have lunch made by me (note: not Christmas dinner!) and we come up with enough ideas to fill three Christmas issues.