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Digital Subscriptions > DIVA Magazine > October 2016 > Give a girl a digger

Give a girl a digger

LET’S STOP GENDER STEREOTYPING OUR CHILDREN, SAYS HEATHER PEACE

In a photograph of a little boy wearing a t-shirt with an image of Albert Einstein on the front, the caption for the household brand ad reads: “Little scholar... your future starts here.” So far, so good. Except, in the accompanying photo, a little girl wears a cream and pink sweater with the letter “G” and, bold as you like, her caption trills: “The social butterfly... talk of the playground.” No, it’s not a women’s magazine advert from the 1970s. This was Gap Kids 2016 and it was what we in the 21st century like to call an instant marketing fail. Like the many – with and without kids – who complained about the sexist Gap clothing ad, my wife Ellie and I metaphorically face-palmed when we first heard about it.

PHOTO CHIRON COLE
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About DIVA Magazine

This month’s cover features some of the movers and shakers on the first ever DIVA Power List as voted for you. Also in this issue… Black History Month: Inspirational women who deserve to be remembered Vicky Beeching on keeping the faith after coming out as lesbian BBC newsreader Jane Hill is feeling blue post-Rio Phyll Opoku-Gyimah speaks to lesbian and bi asylum seekers Heather Peace takes on gendered toy manufacturers Kesiena Boom: Why Theresa May is bad news for lez/bi women Is sex education in schools fit for purpose? Roxy Bourdillon finds out How to deal with homophobic micro-aggressions in the workplace Interviews with Sarah Walk, Cheryl Dunye, Rebekah Staton and Roxane Gay. PLUS: travel, family and much, much more!
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