Pretending to be someone else online is nothing new. For as long as we've been plugged into the world wide web, people have been obscuring their true identities for a variety of purposes; from hacking and scamming to trolling and pranking. But using the internet to try and get close to a section of society who aren't romantically or sexually interested in not just you, but your entire gender, is a decidedly strange pursuit.
This is something that Robyn Exton and Emily Moulder deal with every day. They're part of the three woman team, including front-end developer Vesna Planko, behind Her, a dating app designed to cater for lesbian, bisexual and bicurious women. CEO Robyn founded Her in 2012 after working for several years at a branding agency, where one of her clients was one of the largest dating businesses. Inspired by the plight of a friend who'd dumped her girlfriend and was depressed at the notion of finding a new partner in a club, Robyn came to the conclusion dating sites in their current form were "pretty shit for women".