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Digital Subscriptions > DNA Magazine > DNA #227 | Swimwear Issue > TEAMM810TH

TEAMM810TH

Ten years since the launch of iconic Aussie menswear brand Teamm8, we speak with founder and Creative Director, Michal Nicolas about evolution, sex appeal and giving guys what they want!
Virgino Damo.

DNA: Michal, congratulations on the 10th anniversary of Teamm8. What prompted you to launch the brand ten years ago?

Michal Nicolas: When I launched Teamm8 it was purely as an underwear label. Arguably, the idea of men’s underwear as a fashion statement had been well established by Calvin Klein back in the 1992 campaign with Marky Mark and Kate Moss. That changed the game, and suddenly every brand wanted to showcase men’s underwear. If you look at the market today, it’s hard to even contemplate that there was a gap that I thought Teamm8 would be able to fill – but there was.

That Calvin Klein campaign was a long time before Teamm8 launched, though.

Yes, many years before, but it had a huge effect on me and stayed with me. I love the classic yet hyper-sexy feel of it, and it influenced my design ethos. But ten years ago I thought the big players were all playing it safe and I felt I had something to contribute – without the constraints of focus groups. [Laughs.] I mean, in the second campaign we shot for Teamm8 the guys weren’t even wearing the underwear, they were naked and just holding them!

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About DNA Magazine

DNA #227 Welcome to the Swimwear issue for the Summer of 2018/19. We’ve called it Freedom – because that’s what summer means to us, and because this season swimwear brands have thrown out the rule book and gone a bit crazy with their ranges. Good crazy! So, DNA sent our hot cover model Benji Condie and the team to the beach to capture 10 brilliant, sexy, wet pages of summer swimwear styles. And, just like summer, this issue of DNA is all sexed-up! In our regular column, Your Best Sex Move, we teach the finer points of topping! Our Raunchy Read (Speedo Revelation) will satisfy anyone with a swimwear fetish. And adult star Skyy Knox gets cool, classy and naked for Vincent Chine’s camera. We celebrate the 10th anniversary of iconic Aussie label, Teamm8 with a look back at some of their highlights – cue more hot guys in swimwear, underwear and sports gear! Reality dating just took an LGBTIQ turn with Brooklyn and Esteban finding each other on Blind Date – we catch up with the loved-up couple. Meanwhile, Courtney Act hosts The Bi Life on UK TV, bringing swinging boys and girls together. Ahhh! For pop culture lovers, we head to the theatre to see the stage versions of the lives of Cher, Donna Summer and Tina Turner, and we find out what electronica/pop genius John Grant has been up to – quite a lot actually! And we interview adult star Cade Maddox with some deep (and not so deep) questions. Getting serious, we continue our series examining addictions – this month, sex addiction and process addiction (something tons of gay men don’t even know they have). Plus, we discuss the publication of the HIV Book Project, which recounts the lives of many diverse people living with HIV. Plus, there’s all your favourite regulars and reviews. Download your copy now and enjoy!