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Digital Subscriptions > DNA Magazine > DNA #238 – The USA Issue > #20 RUFSKIN


Rugged, sexy and freespirited, the design ethos of Rufskin is inspired by the deserts, beaches and people of southern California. Brand co-founders Douglas Coats and Hubert Pouches discuss fashion and politics…

DNA: Rufskin has a 20th anniversary coming up. That’s a milestone for any fashion business, let alone one that has defied conventions and trends, would you agree?

Rufskin: One thing is for sure and that’s we love what we do today even more. The Rufskin brand seems to be the quiet outsiders of the fashion business. Our headquarters is in San Diego, California, which is far removed from the fashion hotbeds of LA or New York, and we haven’t had to follow guidelines as to how or when we need to sell our products like some other brands do. We’ve maintained a tight, family business that has an appetite for manufacturing locally so we are able to closely monitor the craftsmanship and timing of our launches at our own pace.

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About DNA Magazine

Welcome to our 20 More Reasons We Still Love The USA issue! From Utah cowboys to LA porn stars, drag queens, Bette Midler and Wanda Sykes, music stars like Taylor Swift, Lizzo, Lil Naz X, Frank Ocean and Bruce Springsteen, baseball, gridiron, sexy Jason Momoa and Laith Ashley and even hot activist Deray Mckesson and Mayor Pete! We have one of the best Adam Lambert interviews ever where he looks back candidly at his career highs and low as he releases a stunning new album. Cover guy Dylan Austin will have you packing your bags for LA! And sex columnist Cameron McCool reveals how to be a better bottom! We have health, music, books, Straight Mate and Kiss Of The Spider Woman in a new stage production. All this and more.