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In just 45 minutes the manufacturer’s website receives almost a year’s worth of traffic and buckles under the strain. Social media fizzes with love and hate, enthusiasm and disdain in equal measure. Sales outstrip initial projections to such a vast extent that employees will have to work around the clock to fulfil orders. It sounds like the combination of a new iPhone launch and a major election campaign but in reality, ladies and gentlemen, it’s the announcement of a brand new electric guitar, right here in 2018.

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Find the complete article and many more in this issue of Guitar Magazine - May-18
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About Guitar Magazine

What do we think about the most talked-about guitar of the year? Find out in our May 2018 issue, on sale now. Inside, we sit down with Paul Reed Smith to talk out about the two-year design process that gave birth to the Silver Sky and we put John Mayer’s new PRS signature model through its paces in an in-depth 10-page review. The magazine also comes bundled with a FREE Joy Of FX magazine for every reader that includes reviews of Fender’s new-for-2018 stompbox line, new EarthQuaker Devices pedals, an interview with Way Huge pedal guru Jeorge Tripps and more. Back in the main mag, we get up close and personal with Eric Clapton’s £25,000 writing and recording acoustic, check out The Temperance Movement’s live gear, interview Steve Morse and review even more hot new guitars, amps and effects from Eastman, Blackstar, JHS Pedals, Lowden and plenty more besides. We also salute the genius of Freddie Tavares and you can enter our competition to WIN a drop-dead gorgeous Lake Placid Blue Fender American Original ‘60s Telecaster worth £1,659. The May 2018 issue of The Guitar Magazine is on sale in print and digital formats now. Essential reading for guitar addicts.

Other Articles in this Issue

Guitar & Bass
People have been quick to call time on the electric
Dave Hunter is a writer and musician who has worked
Eric Clapton has made a habit of auctioning off his
The Tone Bender is one of the most influential pedals in the history of guitar music. In this exclusive extract from Level & Attack: The Untold Story Of The Tone Bender Fuzz, Simon Keeping charts the birth of this hugely important piece of guitar history…
Could EarthQuaker’s humble-looking new overdrive be the understated crunch machine your pedalboard has been dreaming of? Richard Purvis gets ’wood…
He’s worked with Joe Bonamassa, Eric Johnson, Eddie Van Halen and the Jimi Hendrix estate and designed an eff ects pedal that spawned whole new genres of music. Not bad for an engineer who began his career as a self-confessed “pain in the ass” to the big boys. Chris Vinnicombe meets guitar eff ects guru Jeorge Tripps…
After decades of dabbling, Fender is making a proper go of the whole stompbox thing – but will these six new units floor the competition? Richard Purvis lines ’em up…
UK company Stone Deaf Eff ects & Amplification builds innovative stompboxes that have graced the boards of some of the biggest stars in rock. Main man Luke Hilton explains tells the story of the firm’s rapid growth and idiosyncratic designs…
This analogue synth pedal threatens to brutalise your signal in all sorts of peculiar ways… Richard Purvis braves the atonal underworld
After two years of exhaustive R&D, March 2018 saw one of the industry’s worst-kept secrets become the most talked-about guitar in recent history. Depending on whom you believe, John Mayer and Paul Reed Smith’s Silver Sky is either ‘the future of a classic design’ or just another Strat copy with the ‘wrong’ headstock. Across the pages that follow, Chris Vinnicombe plays the guitar at the centre of an online storm and speaks to the man who brought John Mayer’s vision to life…
Paul Reed Smith gives us his perspective on the guitar that’s set the internet ablaze
When Leo Fender designed his legendary Telecaster,
With one foot in 1969 and the other in 1970, this Fender Stratocaster is proof that the company was still making great guitars after the CBS takeover. Huw Price plugs in…
Brooklyn-based builder Fodera has a reputation for highend bases, but its guitars don’t do things in the conventional way either – the striking Imperial Custom six-string is no exception. Dave Hunter thinks outside the box…
Think of an old-school blues-rocker, or a pop band from the 1960s and Tony Kelsey has probably been involved in some way or another. While busy working the circuit, he still finds time for local pub gigs with friends in the West Midlands. Lars Mullen heads into the Black Country…
Our look at the Fender Custom Shop’s 30th Anniversary Founders Design models concludes with a quartet of bolt-ons that are heavy on bling…
A reverb pedal can be one of the most transformative boxes on your board. Dan Orkin from picks out the 10 most popular units on the online gear marketplace…
The UK guitarist has parlayed YouTube fame into her first headline tour. She tells Josh Gardner about her unconventional success…
The Magic Numbers frontman is rarely seen without his trusty Gibson semi - he tells Josh Gardner why it’s such an important guitar for him…
Your letters. This month: getting out of the house, single-pickup joy and a whole lotta single-cut love…
With more than 20 pedals on his impressive board, Tom Willey is prepared for pretty much every eventuality - but his ‘box of crayons’ is also designed to sound great at lower volumes…
We round up and rate a selection of this month’s guitar-driven new releases
• Patented ISF (Infinite Shape Feature) control for
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Losing two founding members could prove a fatal wound for lesser bands, but The Temperance Movement have come back stronger than ever. Thea de Gallier talks to guitarists Paul Sayer and Matt White and bassist Nick Fyffe about their chart-bothering revival…
When it’s time to go to work, the Deep Purple guitarist relies on a carefully selected palette of gear to get his sound right. He takes Joe Bosso through the five most important parts of the equation…
A choice of three H9 pedals to suit your needs and
Chances are if you’ve made it this far through the
Will the latest iteration of Eastman’s compact hollowbody persuade our resident Electric Spanish addict that size isn’t everything? Chris Vinnicombe gets some fresh air…
An outrageously cool semi with Queens Of The Stone Age in its DNA and a neck to die for. Chris Vinnicombe takes one for the team…
Northampton’s finest celebrates a decade in the game with an aff ordable combo inspired by the class of 2008. Chris Vinnicombe turns down the volume…
Swedish brothers Carl and August Larson crafted some of the most sought-after acoustics of the golden era, and now at last their guitars are back in production. Huw Price crosses State lines…
The body size and shape may be familiar, but these are some of the very first Lowdens with a 12th fret neck join and re-designed bracing. Huw Price gets the lowdown…
Auden’s impressive range of retro-vibed, quality acoustic instruments gets a four-string addition to handle the low-end duties. Michael Heatley tunes in…
Can’t decide which Tube Screamer or TS clone to buy? Now you can have them all, and more besides, in a single enclosure. Huw Price tests the one Tube Screamer to rule them all…
Is dirty electricity ruining your tone? Maybe you need a mains filter in your life. Ed Oleszko finds out what the buzz is all about…
At last, the time has come to finish making the body of our acoustic guitar kit. However, things are rarely as straightforward as we hope. Huw Price gets there eventually…
Musician, inventor, and a huge figure in Fender’s history. Huw Price celebrates the life and times of Leo’s greatest sideman…
After last month’s look at added chords, we stop adding things and try out the 11th chord instead. Rod Fogg does the sums…
Offer ends 30 April 2018. All USA orders are handled
The UK blues guitarist on droolsome Strats, unreliable trousers, and why you always have to have it over ice…