Are you eating for ENERGY or PLEASURE? |

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Are you eating for ENERGY or PLEASURE?

Of course, we need food for survival. But as eating is also linked to pleasure, are we destined to overindulge?

POPPING DOWN to the local supermarket to grab a few groceries may not feel like survival behaviour, but finding and eating food is hard-wired into our brains. We have to do it to stay alive. So how do our brains ensure that we continue to search for and consume food on a daily basis? Simple. When we eat food, our brains release chemicals associated with pleasure and feeling good. This guarantees that we will keep looking for and eating food day after day, no matter how monotonous the process becomes.

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