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The competition was fierce, but the results are in. Our winners came out tops in both taste and nutrition

IT’S BEEN A STELLAR YEAR for healthy product launches. Not only are the supermarket aisles crowded with newcomers (from breakfast goodies to post-workout snacks and almost-as-good-as-homemade suppers), but leading brands have also been busy reformulating recipes, lowering sugars or adding protein to cereals and yogurts.

And it’s been great to see quality products from small start-ups appearing on the shelf. Many of HFG’s favourite (formerly niche) food categories are buzzing. Not a day goes by when we’re not taking delivery of healthy cereal bars, soups, grains and pulses. Even the nut butters sector has expanded, with almond and hazelnut as well as swanky new peanut varieties. Bread is enjoying a fibre and flavour renaissance, too.

For the consumer, this is great news – but it can also make your weekly shop that little bit harder. So, to help you buy and eat more healthily, not only have we tasted every product in every category, but the HFG experts have made sure this year’s winners are good all-rounders from a nutrition point of view.

The winners



Sown & Grown Four Grain Muesli £3.95/450g, Sainsbury’s There are no added sugars in this mix of toasted and plain oat, wheat, barley and spelt grains with seeds. Deliciously crunchy and satisfying, and high in fibre.

Per 40g: 150kcal, 3.2g fat, 0.5g saturates,

1.1g sugars, 0g salt



Flahavan’s Irish Organic Jumbo Oats £2.30/1kg, Sainsbury’s, Waitrose, Ocado

Flavoursome jumbo porridge oats with real bite. Creamy even when made with just water.

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