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Digital Subscriptions > Healthy Magazine > February 2018 > VEGAN BEAUTY

VEGAN BEAUTY

With innovations from mushroom leather to soy candles, the trend for all things plant-based is influencing more than our diets. Now it’s spread to the contents of our make-up bags, too. Since 2015, there’s been a rise of 73 per cent in the number of beauty products carrying a vegan claim in the UK. But one thing the sector doesn’t match its food counterpart in is certification. While food packaging is studded with recognisable stamps and badges to help inform consumer choices, beauty products can be lacking. Brands often rely on in-house vegan logos, or claim ‘vegan friendly’ on the packaging. Jo Chidley, founder of conscious beauty firm, Beauty Kitchen, explains: ‘Certification can be costly and time-consuming; a quick way of letting customers know products are vegan is to create your own branding.’

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About Healthy Magazine

Kickstart your healthy new year with our special Vegan issue! Inside, you’ll find our Veganuary food section, bursting with delicious recipes and handy tips to help you make the transition to a plant-based diet. We investigate the decline of the diet and Gemma Cairney talks mental health, body image and navigating the challenges of modern life. Plus, how to beat the bloat, power your way through winter, and we reveal the new, holistic approach to beauty. Find out more in the brand new issue of Healthy!

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