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Digital Subscriptions > Healthy Magazine > Sept-19 > ‘Analogue’ burgers: the not-meat revolution

‘Analogue’ burgers: the not-meat revolution

The name might be associated with old-school tech, but the new plantbased fast food is the stuff of the future

tood trend

Plant-based alternatives to meat are nothing new – just think Quorn, seitan (from wheat gluten), soy and jackfruit. Even tuna has had a plant-based makeover. But there’s something about a big ole juicy beef burger that’s pushed the race to make a close-your-eyes-and-you’llnever- know-it’s-not-meat meat into hyper-speed. Now our high streets are making space for ‘ground beef analogue products’, as the bods call it.

Innovation is being driven by two competitors: Beyond Meat, famous for its vegan burger with oozing beetroot ‘blood’, and Impossible Foods, which developed its patty with Burger King and is now rolling out the Impossible Whopper (vegetarian rather than vegan) in the US, before bringing it here. Both enterprises have had funding from Bill Gates, and other major food manufacturers are looking for an in. Mission statements are fairly matchy-matchy, and speak of wanting to address the bleak impact th foods, while shares in Beyond Meat more than quadrupled a month after they went on sale in May), analogue meat is set to be the future.

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About Healthy Magazine

Welcome to the September issue of healthy! Our intimate health issue is here! The September edition of healthy seeks to end embarrassment around the topic of ‘down-there’ care and give the answers to the questions you won’t find anywhere else. From updates on endometriosis, to an empowering take on orgasms, we hope that this issue will help you to understand your body better. We’ve got a debate on whether or not watching porn can be healthy, advice on the best choice of contraception for you and tips on how you can balance your vaginal microbiome. Don’t worry – there’s no vaginal steaming and not a jade egg in sight! And that’s not all. In addition to our regular features and expert-led content, we’ve also investigated the health impact of microplastics, written about why we’re loving church hall fitness classes and shared some nutritious breakfast recipes for you to try. Plus, we’ve chatted to inspirational women who are paving the way for eco-friendly beauty. Find all this and more in the new issue of healthy.