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Digital Subscriptions > iScot Magazine > September 2018 > THE REFRAMING PROJECT

THE REFRAMING PROJECT

Thanks to the many people who contacted me about the article on reframing. I have had many very interesting questions regarding how to apply reframing in the current political climate. Perhaps it is worth restating some of the fundamental principles of framing and reframing, then we will look at how to apply them and answer some of the most common questions.

One of the first things to remember is that a frame is physical and so gets stronger every time you use it including when you attempt to negate it. As we said before Donald Trump and others have used this tactic successfully in spreading their message by using their opponents’ social media power. Every time the democrats retweeted a Trump tweet they were inadvertently reinforcing his message, though they thought they were rebutting it.

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About iScot Magazine

iScot issue number 45 2018 124 pages of the best crack in Scotland and beyond. Featuring the very best of wordsmiths in Scotland today. Robbie Dinwoodie, Alyn Smith MEP, James Kelly (iScot goes Pop, Peter A Bell, Jason Michael McCann, Vivien Martin, Allan Martin, Paul Kavanagh’s Wee Ginger Dug, Blaze’s Page,Fiona Grahame of Orkney News, Moira Dalgetty, Bill Dale, Indy Lawyer, Ran Bruce’s Spider, Dave Bowman, Gordon Craigie, Major Bloodnok and the most excellent Billy Kay.