We use cookies to track usage and preferences. See Cookie Policy
Pocketmags Digital Magazines
CA
Pocketmags Digital Magazines
   You are currently viewing the Canada version of the site.
Would you like to switch to your local site?
Digital Subscriptions >  Latest Articles > Caught in the web

Caught  in the  web
Writing Magazine

Caught in the web

Posted March 17, 2016   |   2164 views   |   General Interest   |   Comments (0) Lure readers into your website, and keep them there, with advice for writing compelling online copy from Tina Jackson

Digital writing skills are essential to the 21st-century writer. Think how often you use your phone, or tablet, or laptop, to look things up, read the news, find something out. Somebody wrote everything that you read.

Reading online is not the same as reading in print, and writing online is not the same as writing for print. Learning how to do it isn’t rocket science, but like any commercial work, it’s about writing for the market – knowing what’s wanted, and providing it.

Let’s assume you’ve been commissioned to write copy – a news story, a feature article, maybe a blog post – for a website. Think, as a writer, how you read online, and what works for you. What makes you stay on a page? What makes you click through to something else? How will you make your web writing find its readers, and keep them? Read on, and find out.

For more great articles like this get the March 2016 issue of Writing Magazine below or subscribe and save.

Single Issue - June 2018 Replica & Mobile Edition included
$6.99
Or 699 points
Annual Digital Subscription
Only $ 4.58 per issue
SAVE
34%
$54.99
Or 5499 points
6 Month Digital Subscription
Only $ 5.00 per issue
SAVE
28%
$29.99
Or 2999 points
Monthly Digital Subscription
Only $ 5.49 per issue
SAVE
21%
$5.49
Or 549 points

View Issues

About Writing Magazine

Writing Magazine is the UK’s biggest and bestselling magazine for ALL writers. Whether you write for pleasure or publication, whatever your style or genre, this magazine has something to help you.

More great content like this...

For more great articles like this subscribe to Writing Magazine today.

Most read articles this month


WHEN THE MUSE GOES MISSING!

WHEN THE MUSE GOES MISSING!

Nashville songwriter Mark Cawley shares some tactics for reviving those elusive creative juices when you’ve lost the flow More...
How I got  published

How I got published

The author’s debut was actually her sixth novel, she tells Dolores Gordon-Smith More...
3 Free Reads for the New Year

3 Free Reads for the New Year

Spend all your money in December? Us too. We’ve pulled together our 3 favourite free reads available for you on Pocketmags. Everyone loves a free read! More...
News from the world of the piano

News from the world of the piano

Argerich and Babayan in Cleveland More...
5 Digital Magazines for Spring

5 Digital Magazines for Spring

Here at Pocketmags, we simply cannot wait to welcome in a new season of bloom and blossom. Jumpstart your motivation with our selection of 5 digital magazines for spring. More...
3 Fitness Trends You Haven’t Tried

3 Fitness Trends You Haven’t Tried

We’ve all heard of the crazy exercises people are trying - from animal yoga to orange theory. But if one of your New Year's resolutions is to get fit and find some sort of exercise you’ll enjoy then maybe you will love one of these… More...
Take your research to the next level

Take your research to the next level

Starting with this issue, and running all through 2018, the Academy learning experience will help you learn more about the records, resources and research skills you need to become the best genealogist you can be. We have case studies for you to pit your wits against, documents for you to decipher, old handwriting for you to tackle, and more… More...
How to Celebrate Valentine’s Day Without a Valentine

How to Celebrate Valentine’s Day Without a Valentine

It’s been hitting you in the face since the 1st of February, from the red and pink hues occupying every storefront window, to the heart-shaped boxes of chocolate taking over your local supermarket, there is simply no escaping the mushy romantic vibes of Valentine’s Day. More...
5 Free Ways to Celebrate Valentine's Day

5 Free Ways to Celebrate Valentine's Day

It’s the one, and the only day of the year that is devoted to a crazy, little thing called love. Where all you need are three words, eight letters and twenty-four hours to steal the heart of the one you most desire. More...
Great British Cake Decorator Winner 2017

Great British Cake Decorator Winner 2017

We talk fondant and fairytales with the 2017 winner of our Great British Cake Decorator competition, Nicola Gerrans of Nicola Gerrans Cake Design More...
Vouchers Gift Cards A magazine subscription is the perfect gift but you'll need something to show on the big day. View All
Ways to Pay Pocketmags Payment Types
At Pocketmags you get Secure Billing Great Offers HTML Reader Gifting options Loyalty Points