This website use cookies and similar technologies to improve the site and to provide customised content and advertising. By using this site, you agree to this use. To learn more, including how to change your cookie settings, please view our Cookie Policy
Pocketmags Digital Magazines
CA
Pocketmags Digital Magazines
   You are currently viewing the Canada version of the site.
Would you like to switch to your local site?
Digital Subscriptions >  Latest Articles > Caught in the web

Caught  in the  web
Writing Magazine

Caught in the web

Posted March 17, 2016   |   2402 views   |   General Interest   |   Comments (0) Lure readers into your website, and keep them there, with advice for writing compelling online copy from Tina Jackson

Digital writing skills are essential to the 21st-century writer. Think how often you use your phone, or tablet, or laptop, to look things up, read the news, find something out. Somebody wrote everything that you read.

Reading online is not the same as reading in print, and writing online is not the same as writing for print. Learning how to do it isn’t rocket science, but like any commercial work, it’s about writing for the market – knowing what’s wanted, and providing it.

Let’s assume you’ve been commissioned to write copy – a news story, a feature article, maybe a blog post – for a website. Think, as a writer, how you read online, and what works for you. What makes you stay on a page? What makes you click through to something else? How will you make your web writing find its readers, and keep them? Read on, and find out.

For more great articles like this get the March 2016 issue of Writing Magazine below or subscribe and save.

Single Issue - November 2018 Replica & Mobile Edition included
$6.99
Or 699 points
Annual Digital Subscription
Only $ 4.58 per issue
SAVE
34%
$54.99
Or 5499 points
6 Month Digital Subscription
Only $ 5.00 per issue
SAVE
28%
$29.99
Or 2999 points
Monthly Digital Subscription
Only $ 5.49 per issue
SAVE
21%
$5.49
Or 549 points

View Issues

About Writing Magazine

Writing Magazine is the UK’s biggest and bestselling magazine for ALL writers. Whether you write for pleasure or publication, whatever your style or genre, this magazine has something to help you.

More great content like this...

For more great articles like this subscribe to Writing Magazine today.

Most read articles this month


ALEX HILDRED: MARY ROSE DIVER

ALEX HILDRED: MARY ROSE DIVER

When she took up scuba 40 years ago, Alexandra Hildred had no idea that her life would become inextricably linked with a Tudor warship. Now the Mary Rose Trust’s Head of Research and Curator of Ordnance & Human Remains, she tells STEVE WEINMAN about the lead-up to the raising of the iconic wreck, still one of the biggest such operations ever attempted. More...
The 5 Best Photography Magazines

The 5 Best Photography Magazines

Here at pocketmags.com, we have the 5 best photography magazines to inspire and inform your skills and get you snapping away with your beloved camera of choice! More...
The 5 Best Knitting Magazines

The 5 Best Knitting Magazines

To help pass a rainy day away or to practice amongst friends, knitting is one of the great historical pastimes suitable for anyone, anywhere. At Pocketmags we have the 5 best knitting magazines to help get the needle in motion! More...
THE U-BOAT COAST

THE U-BOAT COAST

The WW1 U-boats at Pendennis have been dived for many years, by many people. The site is probably the second most popular shore-dive in Cornwall. Thousands of trainees did their first open-water dives there, most seeing the remains of one or two of the U-boats. Not sure what to write into their log-books, other than 'Silver Steps’ or ‘Pendennis’, what were these subs? MARK MILBURN investigates, and believes he can now paint a clearer picture of what lies where and why More...
The 5 Best Art & Painting Magazines

The 5 Best Art & Painting Magazines

With the 5 best art and painting magazines from Pocketmags, you’ll never be stuck staring at a blank canvas for hours again. Discover the expert advice, guidance, tutorials and motivation you need to create the art and paintings you love! More...
The 5 Best Fishing Magazines

The 5 Best Fishing Magazines

Avid fisher? Or simply passionate about the pastime? Feed your fishing thrills with our 5 best fishing magazines from Pocketmags and cast your line with confidence today! More...
A Review of Dazed Magazine by Pocketmags

A Review of Dazed Magazine by Pocketmags

It is not about the latest ‘it’ bag or must-have accessory of the season, it is not about which celebrity was the best-dressed at last week’s awards ceremony or who has committed a serious fashion faux-pas. It is fully about redefining the status quo and challenging our conception of beauty - it is the one and the only Dazed magazine. More...
The 5 Best Scale Modelling Magazines

The 5 Best Scale Modelling Magazines

Start creating your very own miniature world today with one of our 5 best scale modelling magazines! More...
The 5 Best Aviation Magazines

The 5 Best Aviation Magazines

Get ready to take your knowledge of aviation to new heights with our carefully curated list of aviation digital magazines. More...
The 5 Best Healthy Food Magazines

The 5 Best Healthy Food Magazines

Health crazes are more seeming than ever; a major craze embracing the scene on the regular. We have the 5 best healthy food magazines to leave you feeling positive and vitalised. More...
Vouchers Gift Cards A magazine subscription is the perfect gift but you'll need something to show on the big day. View All
Ways to Pay Pocketmags Payment Types
At Pocketmags you get Secure Billing Great Offers HTML Reader Gifting options Loyalty Points