We use cookies to track usage and preferences. See Cookie Policy
Pocketmags Digital Magazines
CA
Pocketmags Digital Magazines
   You are currently viewing the Canada version of the site.
Would you like to switch to your local site?
Digital Subscriptions >  Latest Articles > Glasgow Museums’ collection of Anchor Line posters

Glasgow Museums’ collection  of Anchor Line posters
History Scotland

Glasgow Museums’ collection of Anchor Line posters

Posted October 2, 2017   |   779 views   |   General Interest   |   Comments (0) Emily Malcolm, Curator of Transport & Technology, explores a colourful collection of historic travel posters, which convey the excitement of world travel in years gone by

Te Anchor Line was one of the Glasgow’s longest-lived shipping companies. The founders began chartering cargo ships to the Baltic in the 1830s and grew from strength to strength in the later part of the 19th century. By 1900 they had 27 ships supplying passenger and cargo services to America, Canada, the Mediterranean and through the Suez Canal to India.

In 1982, Glasgow Museums was gifted a collection of posters produced by the Anchor Line between 1914 and 1939. A new story display featuring twelve of the finest images and digital access to the entire collection opened at Riverside Museum in April 2017.

The evocative advertising images show everything from ships to elephants and from the Rock of Gibraltar to the skyline of New York. Most of the artwork is anonymous but there are designs by several prominent graphic artists of the 1920s and 1930s – Kenneth Shoesmith and Odin Rosenvinge among them.

The posters are in near perfect condition – their jewel-bright colours have been preserved because they were added to the design archive of the company and never actually used. A fascinating aspect of this is that each poster has a label attached detailing the printer and the quantities and dates of each print run.

Most of the posters had print runs of around 2,000, but 15,000 copies of a dramatic highland scene were ordered for distribution to Anchor Line agents in the USA and Canada in 1922. It probably played a part in creating the impression of Scotland many North American tourists still cherish today!

Other posters reflect the great social changes that were taking place in the early years of the 20th century. There are examples offering cheap assisted passage fares to Canada – as low as £2 per person in 1927, but also posters encouraging emigrants to pay visits to their homelands – showing emigration was no longer the one-way ticket it had been in earlier decades.


The posters also reveal the power of advertising – it is intriguing that a particularly jolly set of designs promoting cruises in the 1930s actually disguise the fact that the Anchor Line was struggling financially. The Great Depression saw a disastrous drop in the transatlantic passenger and cargo trade and cruising was an attempt to keep surplus vessels active while sailing on shorter trips to Gibraltar, Morocco and the ‘Cornish Riviera’.

It is also rather poignant that the final poster in the set, featuring a beautiful image of a girl in traditional North African dress (second from left above), advertises a cruise that never took place. Anchor Line offered two cruises to Portugal, Spain, Algeria and Morocco in July and August 1939. The second of these voyages was cancelled at the last minute as war loomed.

You can see more images and buy copies at Glasgow Museums’ online Photolibrary: www.csgimages.org.uk

For more great articles like this get the September-October issue of History Scotland below or subscribe and save.

Single Issue - March - April 2018 Replica & Mobile Edition included
$6.99
Or 699 points
6 Month Digital Subscription
Only $ 6.66 per issue
SAVE
5%
$19.99
Or 1999 points
Annual Digital Subscription
Only $ 6.16 per issue
SAVE
12%
$36.99
Or 3699 points

View Issues

About History Scotland

History Scotland is Scotland's premier history magazine, providing fascinating features on topics from all branches and periods of Scottish history and archaeology, written by leading historians, archaeologists and museum curators. The magazine is

More great content like this...

For more great articles like this subscribe to History Scotland today.

Most read articles this month


Christmas Gifts for Her

Christmas Gifts for Her

Stuck for gift ideas for the lovely lady in your life? The Pocketmags team have pooled all their best ideas for gifts for her this Christmas. Get ready to earn some serious brownie points! More...
Failsafe  fingering

Failsafe fingering

In answer to a reader’s question, Graham Fitch addresses the complex subject of how to find fingering that works for you More...
Christmas Gifts for Him

Christmas Gifts for Him

Why are men so hard to buy for?! If you're looking for gift ideas for the deserving gent in your life, look no further; the Pocketmags team have found some amazing gifts for him this Christmas. Boring socks begone! More...
Lift your  chances

Lift your chances

Be ready for your sixty-second chance to shine with Adrian Magson’s pitch correction More...
Great British Food's Pomegranate & Chocolate Cake

Great British Food's Pomegranate & Chocolate Cake

If you visit Morocco in autumn you will notice fresh pomegranates wherever you go. The beautiful seeds are eaten after a meal, squeezed for a refreshing drink, or scattered, jewel like, over sweet and savoury dishes. This fantastic cake uses tangy pomegranate molasses in the base and the vibrant ruby red seeds are scattered over the top to add a pop of colour and refreshing bite. More...
3 Free Reads for the New Year

3 Free Reads for the New Year

Spend all your money in December? Us too. We’ve pulled together our 3 favourite free reads available for you on Pocketmags. Everyone loves a free read! More...
Baking Heaven's Banoffee Loaf

Baking Heaven's Banoffee Loaf

Brought to you by Baking Heaven, this Banoffee Loaf is just the sweet treat you're looking for after a blustery Autumn walk. A sure-fire family hit, here’s how to make the most of this delicious Banoffee Loaf... More...
5 digital magazines for Autumn

5 digital magazines for Autumn

Ready to curl up with a new read? These autumn issues get our pick for Fall... More...
Glasgow Museums’ collection  of Anchor Line posters

Glasgow Museums’ collection of Anchor Line posters

Emily Malcolm, Curator of Transport & Technology, explores a colourful collection of historic travel posters, which convey the excitement of world travel in years gone by More...
Did your ancestor leave a will?

Did your ancestor leave a will?

For non-family historians, the appeal of a long-lost relative’s will is that they might find themselves a beneficiary. But for us, wills can provide an invaluable collection of names, relationships and clues to family members from times gone by. June Terrington examines this rich collection of records More...
Vouchers Gift Cards A magazine subscription is the perfect gift but you'll need something to show on the big day. View All
Ways to Pay Pocketmags Payment Types
At Pocketmags you get Secure Billing Great Offers HTML Reader Gifting options Loyalty Points