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Digital Subscriptions > Men's Fitness > December 2019 > WALK THIS WAY

WALK THIS WAY

COLUMBIA’S FIRST-OF-ITS-KIND SH/FT COLLECTION COMBINES URBAN STYLE WITH FUNCTIONAL DESIGN

A hiking trainer with a sense of cool, the SH/FT is Columbia’s answer to the new generation of city-based adventurers: time-poor urbanites who want to escape the hustle and bustle with minimum fuss. “We see a movement taking place as more young people are looking to nature and the outdoors to find balance and recharge from their busy lives in the city,” says Peter Ruppe, Vice President of Footwear at Columbia. “To answer that call, we’ve created an entirely new collection of footwear that speaks to their sense of urban style while delivering trail-worthy performance for the outdoors.”

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