MAKING WAVES | Pocketmags.com

Shopping Cart -

Your cart is currently empty.
Upgrade to today
for only an extra Cxx.xx

You get:

plus This issue of xxxxxxxxxxx.
plus Instant access to the latest issue of 290+ of our top selling titles.
plus Unlimited access to 25000+ back issues
plus No contract or commitment. If you decide that PocketmagsPlus is not for you, you can cancel your monthly subscription online at any time. Auto-renews at $13.99 per month, unless cancelled.
Upgrade Now for $13.99 Learn more
This website use cookies and similar technologies to improve the site and to provide customised content and advertising. By using this site, you agree to this use. To learn more, including how to change your cookie settings, please view our Cookie Policy
Pocketmags Digital Magazines
CA
Pocketmags Digital Magazines
   You are currently viewing the Canada version of the site.
Would you like to switch to your local site?
Read anywhere Read anywhere
Ways to pay Pocketmags Payment Types
Trusted site
At Pocketmags you get
Secure Billing
Great Offers
Web & App Reader
Gifting Options
Loyalty Points

MAKING WAVES

© Adidas

Conscientiousness hasn’t always been a word synonymous with the shoe industry, but Adidas’ latest venture suggests a turning of the tide. The sports giant recently unveiled the UltraBOOST Uncaged Parley, the first mass-produced footwear created using Parley Ocean Plastic. Featuring a Primeknit upper made from a mix of Ocean PlasticTM, created from plastic waste retrieved by Parley coastal interception and clean-up operations in the Maldives (95%), and recycled polyester (5%), the shoes laces, heel cap base material, heel webbing, heel lining and sock-liner cover are also made with recycled materials. Adidas claims it is ‘inspired by ocean waves, to reflect the shoe’s unique story and Adidas and Parley’s commitment to end the cycle of pollution in the oceans’. adidas.co.uk

READ MORE
Purchase options below
Find the complete article and many more in this issue of Men's Running - Jan-17
If you own the issue, Login to read the full article now.
Single Issue - Jan-17
$5.49
Or 549 points

View Issues

About Men's Running

We all think we’re giving 100% in races. But watching some elite athletes, their faces contorted in late-race agony, I can’t help but ask myself: how hard am I really trying? In Matt Fitzgerald’s How Bad Do You Want It? – a brilliant book with a toe-curlingly bad title – he writes about our ‘unreachable physical limit’. That’s not to say we are all super-athletes of unlimited potential. Quite the opposite: we are all wimps unwilling to break free from our mind-forged manacles. It is not the body that slows us down, but the brain. The bravest athletes – the Prefontaines, Radcliffes and Brownlees – get closer to their physical limit than most. The rest of us? My guess is that we rarely realise more than 80% of our physical potential. Yet we can, with consistent training and iron-willed determination, walk a little further along those hot coals. Perhaps not as far as Radcliffe or Brownlee, but further than we’ve ever gone before. It’s a theme that David Smyth explores further in the month’s ‘Suffer club’ article on page 60, speaking with some of these athletes about how they’re able to push themselves to their very limits. So next time you find yourself in a race, telling yourself the same old lie that you’re trying your hardest, be brave and ask yourself honestly: can I give more? The answer is, inevitably, yes.