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NUDGE NUDGE, THINK THINK

NUDGE THEORY IS A PSYCHOLOGICAL APPROACH THAT INVOLVES SUBTLE, POSITIVE CHANGES IN THE DECISIONS YOU MAKE. SIMON WARD EXPLORES HOW ADOPTING THIS APPROACH CAN PUSH YOUR RUNNING IN THE RIGHT DIRECTION

NUDGE THEORY

Many of us hit the pavement not just to build kick-ass calves, but to escape the day-to-day, boost our moods and generally give our minds a breather. But what if actively using your mind could actually help you run better, faster or for longer?

“75% of performance is about psychology says Phil Johnson, an elite sports psychologist, who has worked with everyone from England footballers to Jenny Jones, Britain’s first ever Olympic medallist on snow.

In psychology, nudge theory is the cool kid on the block that aims to make us healthier, more efficient at paying our bills and generally improve us as individuals. But can it help with your running?

NUDGE KNOWLEDGE

Nudge theory is a psychological tool that tries to persuade people to do new positive behaviours. Rather than an unsubtle elbow in the ribs, it does this through small behavioural ploys.

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