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Digital Subscriptions > Newsweek International > 10th November 2017 > Bruce Dickinson

Bruce Dickinson


HE’S AN AIRLINE PILOT, A WORLD-CLASS FENCER, AN ACTOR, A NOVELIST and a craft brewer. Most people know Dickinson, though, as lead singer of 90-million-record-selling Iron Maiden—the heavy metal band behind such hits as “The Number of the Beast” and “Die With Your Boots On.”

And now, Dickinson is a memoirist. Among many other things, What Does This Button Do? recounts Dickinson’s experience piloting Maiden’s Ed Force One, the 757 named after the band’s sinewy mascot, Eddie the Head, during the 2008-09 and 2011 tours, and the development of the popular line of fine craft beers by Iron Maiden and Robinsons Brewery called Trooper (after a Maiden tune). Newsweek caught up with the headbanging renaissance man as he was leaving for Bogotá, Colombia. “I’m doing a conference with Bob Geldof and Kofi Annan about green technology,” said Dickinson, who was invited to discuss a couple of projects, including a hybrid airship he has invested in and something called a Pouncer. “It’s a 9-foot-wingspan edible drone. You can eat it.”

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