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Digital Subscriptions > Newsweek International > 17th June 2016 > LET THE GOOD SMOKES ROLL


After half a century as Cuba’s premier cigar brand, Cohiba continues to revolutionize the cigar-making world


HAVANA IS the destination of the moment. In the past couple of months, Barack Obama, the Rolling Stones and even the Kardashians have made pilgrimages to the Cuban capital—along with Karl Lagerfeld and the world’s fashionistas attending Chanel’s first Latin American show.

And so it was in the wake of such greatness that I found myself in Havana’s former country club district in the humid heat of late May to deliver a speech on the lawns of El Laguito, a flamboyant building that cannot decide whether it wants to be a tropical Petit Trianon or a large, marble wedding cake. El Laguito is the Vatican of the cigar, housing the factory where Cohiba cigars are made.

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