THE £900m contract to operate ferry services on the west coast of Scotland, awarded to CalMac Ferries Ltd by Transport Scotland in May this year, came into force on October 1.
CalMac managing director Martin Dorchester and Bid Director Robbie Drummond with a ferry-shaped cake and the new mark.
Customers travelling by ferry from the first day of the contract saw a new ‘operator mark’ which has been produced to show Caledonian MacBrayne is operated by CalMac Ferries Ltd. It will not replace the familiar iconic lion rampant logo on ships but will be rolled out across the network in a variety places, including on uniforms, on ships, in ports and in printed material, as part of a tender requirement set by Transport Scotland.