AN ADVERTISING watchdog has decided to clamp down on misleading claims around parcel deliveries to remote and rural areas.
Highland consumers are often subject to additional charges to have goods delivered, though some retailers do not make surcharges clear and upfront in their advertising.
The Committee of Advertising Practice (CAP), which is part of the Advertising Standards Authority (ASA) regulator, has now issued an ‘enforcement notice on advertised delivery restrictions and surcharges’ – which is applicable to all advertisers across the UK with immediate effect.