THE OUTDOOR Capital of the UK, Lochaber Chamber of Commerce’s tourism brand, is just seven weeks into ‘Connect to your Adventure!’, a year-long digital marketing campaign that encourages adventurous tourists to visit the area and share their own adventures online.
It is already proving a huge success. The figures speak for themselves: 3.57 million people reached, 1.4 million video views, 1,000 uses of #myoutdoorcapital (the hashtag for user-generated online content), coverage in 30 online publications and blogs, and 110,000 likes, comments and shares.
A series of stunning new videos have already been posted on Facebook, with millions of people engaging with the brand as a direct result. The videos inspire potential visitors to ‘connect to their adventure’ in Lochaber, demonstrating just how accessible the Outdoor Capital of the UK is for all, with people able to travel to the area using the Caledonian Sleeper. They also also highlight how much there is to see and do in the area for all ages.