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Digital Subscriptions > Orthodontic Practice > January 2019 > Following the six rules of marketing

Following the six rules of marketing

DAVID LAUDER, dentolegal adviser at the DENTAL DEFENCE UNION (DDU) explores how to successfully market your orthodontic practice, whilst complying with GDC guidance and advertising regulations

FACTFILE

David Lauder qualified from Newcastle Dental School in 2002. His postgraduate training included qualifications from the Eastman Dental Hospital and the Royal College of Surgeons, after which he worked in a number of dental settings in the UK and abroad. He has always pursued an interest in the legal aspects of dentistry and has a master of laws degree in the legal aspects of medical practice.

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