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Resounding endorsement for BOS retention videos

A national audit of the views of orthodontic patients has led to a resounding endorsement of educational videos supporting the British Orthodontic Society’s retention campaign

The ‘Hold that Smile’ campaign was launched in September 2017 to highlight the importance of wearing retainers after treatment and includes a short film and an animation.

A multi-centre audit of 278 patients to assess the effectiveness of the retainer videos has delivered a strong result for the campaign. Prior to watching the videos, 77% of patients said they knew about long-term retainer wear and, of those, 74% said they thought they would wear their retainers long term as advised.

However, after watching the video and the animation, 96% of the patients included thought they would wear their retainers long term.

This clearly exceeded the gold standard, which had been set at 90%.

Useful video information

Undertaken by Kate Parker and Rozana Bharmal under the supervision of Professor Susan Cunningham at London’s Eastman Dental Hospital, the audit incorporated data from nine centres, both hospital and specialist practice in different parts of the UK.

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About Orthodontic Practice

March April 2019