For a long time, M&S have fallen behind their competitors when it comes to their range of meat-free products. Thanks to the supermarket chain’s new ready, veggie…go! campaign though, that looks set to change. Four of the new products are suitable for vegans, including Sweetcorn and Chickpea Burgers, Edamame Bean Burgers, Soy Mince, and Soy Chunks.
M&S Product Developer, Katie Squire, said: “We have been on a mission to find the tastiest plant based alternatives to meat, and are very excited to be finally launching these products. They have been scientifically developed to replicate meat in terms of taste, texture and even smell, appealing to those taking a ‘flexitarian’ approach to meat reduction for health and ethical/ sustainable reasons.”