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JP Morgan Asset Management’s James Illsley believes fund managers need to resist the emotional reactions our brains are hardwired to make and stick to what they do best


Blending characteristics to build a portfolio that behaves like “an ideal superstock”, JP Morgan Asset Management’s James Illsley places all his emphasis on three factors in his JPM UK Equity Core Fund: value; quality; and momentum.

UK Equity Core aims to be what it says on the tin. The fundamental, low active-risk investment approach is designed to give long-term investors looking for a UKtilted core holding a fund that delivers strong and stable returns, devoid of emotional ups and downs.

“UK Equity Core is built as a portfolio that, at aggregate level, performs better than the market, is cheaper than the market and better quality than the market, while demonstrating better momentum, too.

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