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Digital Subscriptions > Psychologies > No. 139 Harness Your Power > Eat, think, and be merry

Eat, think, and be merry

Diets don’t work, we know that. Ali Roff shares the secret link between eating healthily, and wanting to – and it’s all in the mind
PHOTOGRAPH: LAURA DOHERTY. *Meredith David et al, Say ing ‘No’ to Cake or ‘Yes ‘ to Kale, ‘psychology & marketing’, 2016

When I’ve dieted in the past, throwing myself into deprivation and punishment (only to inevitability give in after a couple of weeks, by champing down junk food after a tough day at work), I can only say I ever focused on what I was not allowed to eat. My attention was never on the food that I could enjoy. Chocolate became the pink elephant – tell yourself you can’t have even one piece, and it’ll be all you think about.

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