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Digital Subscriptions > Row360 > Issue 018 - Jun | Jul 2017 > Challenging Convention

Challenging Convention

Row360 visits the Technogym Village in Cesena, Italy to learn about the launch of the SKILLROW

PHOTOGRAPHY TECHNOGYM

The Technogym village

We rowers are strangely insular creatures. Oddly protective over the little bubble that is our sport. We have long been suspicious of any rowing machine to rival our beloved industry leader, a product so enshrined in the sport, so central to the daily rowing experience. Perhaps we have become jaded by the many, many failed attempts that have come before. Well-meaning fitness brands who venture on to the scene, only for their product to be laughed out of boathouses the world over. We all know that there is only one rowing machine - nobody else gets it, case closed. Or is it?

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About Row360

Welcome to Row360, the world’s only global, independent rowing magazine. Row360 brings you features from around the world, profiling the best athletes, coaches, and others from the whole rowing community – Olympic, adaptive, college, club, ocean, and more.